According to previous studies, he explains:
“The sense of smell is closely linked with mental focus, clarity, and memory – more so than any of our other senses.”
“There are neurotransmitters in the brain which can be affected by aromas.”
“Inhaling certain scents can stimulate and boost electrical activity in the brain.”
“Improving cognitive functions which allows you to study more effectively.”
However, only research was done to confirm this link. So, Dr. Choi wanted to take it up a notch by discovering the exact aromas that induce brainwaves – particularly in traditional herbs from his homeland such as Ginseng and Ginkgo Biloba.